Launched out of a coalition of four respective Japanese factories, the brand IKIJI (meaning chic in Japanese) was created in Tokyo’s Sumida Ward. The fashion label is a mix of Japanese traditionalism and modern casual menswear. IKIJI achieve a collection that is at once chic and playful, while using the exceptional craftmanship from the Edo Period and employing «Iwaregara » (traditional patterns). Quality and manufacturing technicity are the core of IKIJI mindset. Sustainable development is at the heart of everything they do: from the creation of new materials, patterns and sewing techniques. IKIJI perpetuates Japanese tradition based on cultural and spiritual harmony.