ALEGER is built on three decades of fashion expertise and a shared commitment to exceptional knitwear crafted from the finest natural fibres. Led by Creative Director Aleida Harger whose New Zealand heritage, family roots in textiles, and global experience across London, New York, Los Angeles, and Hong Kong shape the brand’s vision. Since 2019, ALEGER champions craftsmanship over speed, precision over scale. Designed and produced in-house with full transparency, the brand blends timeless design with subtle detail, comfort, and enduring quality. With all knitwear knitted and finished in their audited Hangzhou factory and materials sourced only from responsible, fully traceable suppliers, ALEGER maintains strict environmental and social standards. From certified cashmere (The Good Cashmere Standard) and organic cotton to low-impact packaging and a no-waste approach, ALEGER is committed to thoughtful production and modern essentials made to last.