Bielo is the newborn of Parrillus, a family-owned business based in La Llacuña, Barcelona. Their atelier has more than 30 years of expertise in producing premium knitwear for luxury fashion houses such as Marni, Balenciaga, Burberry or Carven. Josep Puig, the youngest of the family, has now combined the heritage of Parrillus with his own passion for refined, experimental materials, into new in-house brand Bielo. This impeccable mix of tradition and innovation results in a refreshing aesthetic of modern yet discrete classicism: unique variations on traditional cuts and a fascinating variety of textures. Bielo consistently offers a mostly genderless core wardrobe for a contemporary audience; strong timeless essentials and statement pieces in contrasting colors, with well-considered accents, which subtly go against the prevailing codes, without ever resorting to shock tactics. The finesse of the garments reveals their luxury, and their strength is in the details.