Julien Martinez is a French shoe designer of Spanish origin. After he gained experience with Italian shoemakers, he set up his styling agency, La Cordonnerie Générale, in 2011. He has been collaborating with French and international brands, including the French brand Carel. In 2017, he launched his own shoe brand. He has always wanted to put traditional crafts at the heart of the creation process. The hand lacing, combined with a strict selection of leatherwear, serves to make exceptionally comfortable, well-fitting shoes and a completely unique product. All his shoes are hand laced, assembled and finished in Spain. It is a resolute approach to support local production on the human scale and to perpetuate arts and crafts techniques.