LUCA LARENZA founded his homonymous brand of Menswear in 2011 in Milan. The designer retrieves from his past as a street artist the chromatic study that he applies to knitwear and outerwear, emphasized by the materiality of the yarns used. LUCA LARENZA uses only Made in Italy yarns inspired by contemporary streetwear, which are declined in unusual colors and that have become the hallmark of his brand, especially when they are made to dialogue with impeccable other textile materials. His outfits, and in particular knitwear and outerwear, best express Larenza's in-depth chromatic study, which offers a strongly contemporary wardrobe that apparently easily mixes innovation and tradition.