Founded in 2006 in Tokyo, MAYU is a contemporary jewelry brand created by designer Mayu Okamatsu. Conceived to “blend into daily life like a perfume,” the brand crafts pieces that highlight the wearer’s natural individuality and elegance. A key signature of MAYU is its focus on catch design—transforming the earring catch (the back piece) from a hidden functional component into a visible, decorative element. With the launch of the iconic PEARL RIVETS in FW10, MAYU pioneered both the pearl-catch trend and the rise of single-earring styling. Blending modern refinement with a subtle edge, MAYU offers jewelry that is elegant, versatile, and effortlessly wearable from everyday life to formal occasions.