Founded in 2018, NOTEBOOK is a minimalist fashion label that blends the structured elegance of school uniforms with modern urban style. Conceptualized by designer Niharika Gupta and based in Noida, India, the brand transforms menswear fabrics into sharply tailored pieces in an academic color palette. The studio handles every detail, from sampling to packaging through a skilled team of local artisans, reflecting a sincere commitment to India’s ‘Make-in-India’ vision. Since earning recognition with the Grazia Young Fashion Award in 2020, NOTEBOOK has built a global presence, offering versatile dresses, jumpsuits, belts, shoes, and coordinated sets—all crafted to bring clean, intelligent design to the contemporary woman’s wardrobe.